Thursday Nov 02, 2023
AAP Podcast #55 – Healthy Beverages with Todd Gibson of Yerbaé Beverage Company
In this edition of the AAP Podcast, Chris Versace sits down with Yerbaé Beverage (YERBF) CEO Todd Gibson, who, having sold multiple beverage businesses to the likes of Coca-Cola (KO) and PepsiCo (PEP), is no stranger to the global beverage business. Todd explains why Yerbaé is focused on healthy and natural ingredients for its products resulting in a very different offering compared to those from Monster Beverage (MNSTR) and Celsius Fitness Drinks (CELH). Todd also discusses Yerbae’s current distribution footprint and where it's going as well as why the company prunes its beverage portfolio every year to make room for new offerings. The two also talk about Yerbae’s definition of clean products, the company’s five pillars, and how it also develops its new flavors.
Regarding our position in PepsiCo, Todd shares inflation pressure in the beverage industry continues to level off with notable improvement in prices for cans and other raw materials and freight costs. That suggests we could see some additional margin leverage at PepsiCo during the strongest quarter of the year for its beverage and snacking business.
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